Talking Towers
After a year of social distancing, the BT +1 Movement encouraged people to reconnect with someone they’d lost touch with.
To bring it to life at scale, I gave the BT Tower a voice. (Because with visitor numbers down, even buildings get lonely!)
It reached out to over 30 global landmarks, from Tokyo Tower to the Statue of Liberty, sparking conversations between icons for everyone to follow and join.
Social stunt