Love at First Slice
Philadelphia is a well-known brand in Spain, but it wasn't being used at breakfast time. It's regarded as salty cheese, whereas the Spanish prefer sweet breakfasts - a favourite being toast with jam and butter. We wanted to change the morning routine by presenting Philadelphia and jam as perfect partners.
Shot from the POV of a Philadelphia tub, we witness the moment that Jam and Philadelphia lay eyes on each other for the first time...
Client: Mondalez International
Responsibility: Creative, Art Direction, Editing
![PHIL_Love-at-First-Slice_FB_2a](https://timkingstudio.com/wp-content/uploads/2017/07/PHIL_Love-at-First-Slice_FB_2a.jpg)
![PHIL_Love-at-First-Slice_FB_2a](https://timkingstudio.com/wp-content/uploads/2017/07/PHIL_Love-at-First-Slice_FB_2a.jpg)
![PHIL_Love-at-First-Slice_FB_3 (1)](https://timkingstudio.com/wp-content/uploads/2017/07/PHIL_Love-at-First-Slice_FB_3-1.jpg)
![PHIL_Love-at-First-Slice_FB_3 (1)](https://timkingstudio.com/wp-content/uploads/2017/07/PHIL_Love-at-First-Slice_FB_3-1.jpg)