Cars are becoming increasingly intelligent, but the UK public are sceptical about technical advancements when it comes to driving.
It feels a bit too good to be true - we're used to seeing intelligent tech working in movie scenes and slick product demos. But we can't relate to these, nor do we understand how the tech actually works right now in our everyday lives.
This series of films play on how we perceive intelligent tech. They begin as dramatic movie clips - before our expectations are challenged when the scene transforms to become very... everyday. Rather than that dramatic build we anticipated, intelligent tech kicks in and restores normality.
This is everyday intelligence.
Responsibility: Creative concept, Art direction