Sugru community video
A video to celebrate what makes Sugru so special: its close relationship with an inspirational and diverse community of customers.
How it got made:
After filming and editing 100 personal video messages, I emailed them to 100 sugru customers around the world, inviting them to create a collaborative film. The response was amazing. The following week my inbox contained 60 homemade video replies, which were edited to create this 4-minute film.
Responsibility: Creative concept / Editing