Let it flow, let it flow, let it flow...
Instagram filter

KFC wanted to get people shouting about their festive gravy burger, and this filter did exactly that. The brand's first voice-controlled filter challenged users to repeat the word 'gravy' against the clock to fill up a giant gravy jug, before letting it flow. Influencers threw down the gravy-gauntlet by asking fans to compete with their scores.

Brand: KFC
Agency: Social Chain
Responsibility: Concept, Art Direction