Let it flow, let it flow, let it flow...
KFC wanted to get people shouting about their festive gravy burger, and this filter did exactly that. The brand's first voice-controlled filter challenged users to repeat the word 'gravy' against the clock to fill up a giant gravy jug, before letting it flow. Influencers threw down the gravy-gauntlet by asking fans to compete with their scores.
Agency: Social Chain
Responsibility: Concept, Art Direction