DUPLO Stories
Proactive Brief

Play is fundamental to child development, but parents with busy lives can feel overwhelmed by the pressure to get creative with their kids which often stops playtime from happening.

To give these parents a hand, we created DUPLO Stories - an interactive storytelling experience for Amazon Alexa. Using simple audio prompts, kids and parents can choose their own story pathways which inspire building activities with brick pieces as they go. 

The stories cover ten themes and have been designed to develop skills including social and cognitive skills, roleplaying, color recognition, choosing directions, and identifying characters.

Duplo Stories and play-sets are available now in the US and UK.

Agency: We Are Social
Responsibility: Creative Concept
Press: The Verge / Mashable / Engadget / Cnet / Gizmodo / Pocket-lint