We Are Social wanted to gain a meeting with Keith Weed, Unilever's CMO.
So I took PG Tips - one of Unilever's well-loved brands - and gave it a unique twist to grab his attention. Rebranding it KW Tweets, this giant box showcased facts about Keith’s use of social media. Every tea bag inside was also tagged with a custom social insight for him to think about whilst waiting for his next cuppa to brew.
Keith absolutely loved it, and was keen to meet We Are Social and find out more about what they do - which in turn led to them winning business.
Client: We Are Social
Responsibility: Creative lead, Art Direction, Design