LEGO Mixels

Creating LEGO's first-ever social video and launching the LEGO Vine account. This series made characters from the LEGO Mixels range Vine-ready, by bringing them out of their cartoon world in the TV show and placing them in real-world settings.

Client: LEGO
Role: Creative Lead, Art Direction, Animation

Press: CampaignEconsultancy / PR Week / The Drum / M&M Global / Econsultancy

Flain: He's pretty hot at crosswords! #LEGO #Mixels #LEGOMixels

A video posted by LEGO (@lego) on

Flain & Seismo versus the evil Nixels? We know who we want to win! #LEGO #Mixels #LEGOMixels

A video posted by LEGO (@lego) on