After work is Guinness Time

Positioning Guinness as the perfect post-work drink for Korea by juxtaposing footage from existing Guinness adverts with clips of the Korean working day to showcase the seamless and delightful relationship between the two.

Campaign includes a 15" TVC, printed OOH and a suite of social assets including interactive Instagram Stories that invite viewers to trigger the playful pairings for themselves.

Client: Guinness Korea
Responsibility: Creative Lead, Art Direction