After work is Guinness Time

Positioning Guinness as the perfect post-work drink for Korea by juxtaposing footage from existing Guinness adverts with clips of the Korean working day to showcase the seamless and delightful relationship between the two.

The campaign includes a 15" TVC, printed OOH and a suite of social assets including interactive Instagram Stories that invite viewers to trigger the playful pairings for themselves.

Client: Guinness Korea
Responsibility: Creative Lead, Art Direction