The Festive Express
Bombay Sapphire wanted to move from being given as a Christmas gift, to becoming an essential and versatile part of the Christmas ritual - perfect for a millennial audience new to hosting Christmas at their own places with friends.
By partnering with Deliveroo we created the Festive Express, a one-stop shop enabling hosts to stir their creativity at the click of a button. The campaign offered an array of creative offerings complimented by the drink, cocktail kits and also a suite of videos offering hosting ideas for those who missed out on the activation.
Agency: AMV BBDO
Responsibility: Creative concept, Art Direction