The Last Taboo

People would rather share an embarrassing secret than ask a mate for a tenner back. It seems that talking about money really is the last taboo - but how can we break it?

My solution was to make money feel less impersonal and more relatable. By gamifying the subject and translating monetary values into light-hearted alternatives, this cross-platform campaign encouraged customers to open up and breach the subject.

Client: First Direct
Creative concept, Art Direction

To kick things off, a few games of 'would you rather' got discussions flowing

Chatting about money at work can feel like a job in itself. What would you rather do in these situations? Tap to stop the spinner and comment below with your answer.

Posted by first direct on Wednesday, 8 February 2017

A range of Twitter call-to-action cards let people discuss what they'd rather do in a variety of awkward situations

...and 'tag your mate' videos on Facebook made it easier for you to ask for owed money back.

Haven’t got that tenner back yet? Tag your mate in the comments to send them a very reasonable alternative.

Posted by first direct on Tuesday, 7 March 2017

Is asking a mate for money back beyond your threshold for awkward? Here’s an alternative: tag a friend who owes you a tenner to ask for alternative payback.

Posted by first direct on Monday, 27 February 2017