The Last Taboo
People would rather share an embarrassing secret than ask a mate for a tenner back. It seems that talking about money really is the last taboo - but how can we break it?
My solution was to make money feel less impersonal and more relatable. By gamifying the subject and translating monetary values into light-hearted alternatives, this cross-platform campaign encouraged customers to open up and breach the subject.
Client: First Direct
Responsibility: Creative concept, Art Direction
To kick things off, a few games of 'would you rather' got discussions flowing
![Screen Shot 2017-07-08 at 9.27.05 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.27.05-PM.png)
![Screen Shot 2017-07-08 at 9.27.05 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.27.05-PM.png)
A range of Twitter call-to-action cards let people discuss what they'd rather do in a variety of awkward situations
![giphy (36)](https://timkingstudio.com/wp-content/uploads/2017/07/giphy-36.gif)
![giphy (36)](https://timkingstudio.com/wp-content/uploads/2017/07/giphy-36.gif)
...and 'tag your mate' videos on Facebook made it easier for you to ask for owed money back.
![Screen Shot 2017-07-08 at 9.44.55 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.44.55-PM.png)
![Screen Shot 2017-07-08 at 9.44.55 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.44.55-PM.png)
![Screen Shot 2017-07-08 at 9.45.28 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.45.28-PM.png)
![Screen Shot 2017-07-08 at 9.45.28 PM](https://timkingstudio.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-08-at-9.45.28-PM.png)