The Last Taboo
People would rather share an embarrassing secret than ask a mate for a tenner back. It seems that talking about money really is the last taboo - but how can we break it?
My solution was to make money feel less impersonal and more relatable. By gamifying the subject and translating monetary values into light-hearted alternatives, this cross-platform campaign encouraged customers to open up and breach the subject.
Client: First Direct
Responsibility: Creative concept, Art Direction
To kick things off, a few games of 'would you rather' got discussions flowing
A range of Twitter call-to-action cards let people discuss what they'd rather do in a variety of awkward situations
...and 'tag your mate' videos on Facebook made it easier for you to ask for owed money back.
