LEGO Language

A universal langage for kids to communicate and talk about LEGO safely online, regardless of age or nationality.

A series of animated films demonsatrated how this could be used within the LEGO Life app and beyond. The language was then developed to make sure kids could have a rich and varied conversation while remaining safe.

Responsibility: Creative, Art Direction, Animation
Press:
 CNET / USA Today / Engadget

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