The Last Taboo
People would rather share an embarrasing secret than ask a mate for a tenner back. It seems that talking about money really is the last taboo - but how can we break it?
My solution was to make money feel less impersonal and more relatable. By gamifying the subject and translating monetary values into light hearted alternatives, this cross-platform campaign encouraged customers to open up and breach the subject.
Client: First Direct
Responsibility: Creative concept, Art Direction