The sugru car

Collaborating with Ben Peppiatt, the sugru car was designed to intrigue and trigger the curiosity of the public on a road trip of the UK.

Working by hand with marker pens, we covered the car with inspiring quotes and tweets from sugru customers which answer the question ‘WTF is sugru?’. Their voice became the sugru voice. The car attracted attention wherever it went, and received a great response on social media.

Read more about its journey on the sugru blog