Love at First Slice

Philadelphia is a well known brand in Spain, but it wasn't being used at breakfast time. It's regarded as salty cheese, whereas the Spanish prefer sweet breakfasts - a favourite being toast with jam and butter. We wanted to change the morning routine by presenting Philadelphia and jam as perfect partners.

Shot from the POV of a of a Philadelphia tub, we witness the moment that Jam and Philadelphia lay eyes on each other for the first time...

Client: Mondalez International
Responsibility: Creative, Art direction, Editing