LEGO Mixels

Creating LEGO's first ever social video and launching the LEGO Vine account. This video series brings to life the new LEGO Mixel range by introducing characters from the Mixels TV show and placing them in identifiable settings around the home.

What I did: Concept / Art Direction / Animation
Agency: 1000heads

Recognition: CampaignEconsultancy / PR Week / The Drum / M&M Global / Econsultancy - best branded Vines June 2014

Flain: He's pretty hot at crosswords! #LEGO #Mixels #LEGOMixels

A video posted by LEGO (@lego) on

Flain & Seismo versus the evil Nixels? We know who we want to win! #LEGO #Mixels #LEGOMixels

A video posted by LEGO (@lego) on