Everyday Intelligence

Cars are becoming increasingly intelligent, but the UK public are sceptical about technical advancements when it comes to driving.

It feels a bit too good to be true - we're used to seeing intelligent tech working in movie scenes and slick product demos. But we can't relate to these, nor do we understand how the tech actually works right now in our everyday lives.

This series of films play on how we perceive intelligent tech. They begin as dramatic movie clips - before our expectations are challenged when the scene transforms to become very... everyday. Rather than that dramatic build we anticipated, intelligent tech kicks in and restores normality.

This is everyday intelligence.

Client: Audi
Responsibility
: Creative concept, Art direction

Audi Active Lane Assist

A talent for everything but drama. Active lane assist recognises road markings to keep you on track.

Posted by Audi UK on Wednesday, 21 June 2017

Audi Park Assist

Park assist ensures you’ll always make an entrance without ever causing a scene.

Posted by Audi UK on Friday, 28 July 2017

Audi Exit Warning

Our rear radars mean you don’t need eyes in the back of your head. Don’t miss a thing with exit warning from Audi.

Posted by Audi UK on Wednesday, 23 August 2017